Choosing a business name

Choosing a business name is one of the hardest things to do in your business because at the end of the day, you want something that the vast majority of people will love. Problem is that in reality, not everyone is going to like your business name - in fact, some people will hate it.

What matters is what YOU think; after all, you're the one who is going to have to live with your business name and use it everytime you answer the phone. You're the one who's going to have to use your business name in your logo and on your website, so it's really important that you like it.

So, trust your instinct. Remember, it's not what the business name is - who would have thought that McDonalds was associated with burgers or Tesco with supermarkets? It's what you do with the name that counts. You can build any name into a brand, which is what McDonalds and Tesco have done.