I know there's lots going on in the economy at the moment and it's easy to see all those news stories and media reports and panic about what impact it will have on your business. In fact, a couple of my contacts have already decided that the end is in sight for their business and have effectively given up.
So, this week I wanted to say to you "Don't panic". Now, more than ever is the time to remain confident and strong and believe that it's not going to have any impact on your business. Yes, I know the banks aren't having a great time at the moment and the markets are reacting to this, but there's still plenty of money in people's pockets out there - people are just a little more reluctant to spend it.
But then again, aren't people always a little reluctant to part with their hard earned cash? You need to use good marketing and believe (especially at the moment) that your business will be alright. After all, if Tesco can have £1 billion profits in the first 6 months of this year, you can make a good profit too!
So, don't panic, stay strong and be confident that everything will be fine.
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