Speaking to many small business owners over the last few days, I know that quite a few of them are thinking about winding down for the summer right about now. The school holidays are coming up at the end of this month and I’m sure many people are thinking about going away during them.
The business – well they may look at a few emails or clear up some paperwork, but nothing serious will be going on. The pieces can be picked up in September when the kids go back to school.
Well, if you really want to have a successful business, I’m going to advise against that – you should be promoting now to get business in September. Otherwise you’re in danger of getting into the feast or famine situation.
In reality it takes a good couple of months from the time you start promoting to see business coming in and if you wait until September to start promoting, you’ll see the results in November or December rather than when you want them.
So, even though you may plan to wind down a little over the summer, doing a little bit of marketing may well pay dividends when it comes down to it…
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