Whenever you do some marketing, you should always find a way to track it if you can so that you know whether or not it's working for you. There are a couple of ways you can do this - try using a code that people have to tell you to order their products or services; use a voucher that they have to hand in to you; use different colours for things (i.e. if you're sending out leaflets try putting one set of words on orange paper and then different wording on blue paper); or try the old fashioned tried and tested method of asking people.
Whatever you decide to do, tracking your marketing is crucial so you can see whether it's working for you or not - that way you'll know a) where to market your products and services in the future and b) if you are going to spend money, you'll know what's likely to give you the highest return on investment.
Why not try tracking your marketing and see if it works for you?
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