Panic not!

I'm sorry to bring up the 'R' (recession) word as I think that the press do enough talking about this for all of us, but I've been speaking to many business owners this week who are a little jittery about it - so I just thought I'd share the following with you which is an article I came across this week from Dan Kennedy (an author in the US). He says:

"At this time, everybody is talking about recession in the US and in England; well last night we drove back to London from Brighton and got back at 10 o'clock. Now, we would never know there was a recession by the streets, because you can't move and we see every pub is full, every restaurant is full; and the same thing is true in our country.

The media's portrayal would have you believe that everybody is huddling in caves with no gasoline for their cars, staving. Not only is it not true, it's profoundly untrue and not because we're not suffering or because some people aren't doing well.

For example, I just read an article the other day about a yacht builder. He builds yachts which sell from $90,000 to $1.6 million, and he's had the biggest back log he's had in 25 years of doing business. The private air travel business is booming both for ownership and charter - just as the regular aviation business is not doing well at all.

So, the first thing to understand is that the same amount of money moves around every day, all the time, regardless of whether the stock market is up or down; regardless of real estate prices up or down. Wherever there is a segment that is going through a down cycle, there is a segment going through an up cycle. In the 10 major urban cities in the US, bicycle sales are up 286% in the last 6 months. Independent bike stores are flooded with customers, because people all of a sudden want to ride a bike instead of getting into a car. So whilst over here, this is down - over there, this is up.

The same amount of money is moving - it's just moving differently. There's this attitude that there's no money, but the same amount of money moves every day - you're just going to have to move around to get into a position to receive it. The first thing is really attitudes and awareness of how much money there is."

So, panic not. Our business is booming so far this year and yours can too!