December can often be quite a depressing time for a lot of businesses. Let's face it, people in general are more concerned about Christmas, presents, parties and having a bit of time off - and usually they're more concerned about this than buying your products or services.
Although I think most of us understand it, it's still quite demotivating when no-one buys your product or service no matter what marketing does.
December and January usually are a bit quieter than normal in your business, but don't despair. Do what you should be doing at this time of year. Namely:
1) Planning for the New Year
2) Doing some marketing for the New Year
3) Last minute admin (sending out Xmas cards, notifying customers of opening hours etc)
4) Me time - having a bit of a break and recharging your batteries
5) Thinking about how you can get quick wins (such as selling low-cost products for January sales)
Doing this work when things are a bit quieter will set you up well for 2009!
This is our last blog of 2008, as we're trying to clear everything off our plate, so we can have a break over Christmas too.
So, on behalf of everyone at Exceptional Thinking, we wish you a merry Christmas and a very happy New Year.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment